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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

As Founder and CEO, S. Ketharaman provides overall direction and leadership toward setting and achievement of GTM360's goals and objectives.

Experience

Founder and CEO
GTM360 Marketing Solutions
To Present
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Latest opinions

Ketharaman Swaminathan

Rising Friction In Banking - Part 1

I once argued that Banks Will Never Catch Up With The Frictionless UX Of Fintechs. Since then, I've seen some improvements in the user experience of banking apps. My go-to Payment app now has a four digit PIN (down from six digits) Stock trading app keeps me logged in the whole day (instead of logging me out after five minutes of inactivity) Netb...

21 May 2025

Ketharaman Swaminathan

DeepSeek - Engineering Innovation Or Financial Jugglery?

When consumers are asked to pay for some product or service, they think twice about whether to consume it. There's a cognitive overhead in all decisions but the one involved in micropayments is acute because it's more mentally taxing to decide whether or not to spend, say, $0.10 to read an article than the $0.10 itself. Ergo, as Byrne Hobart notes ...

06 February 2025

Ketharaman Swaminathan

Unveiling What Merchants And Banks Learn About You When You Tap Your Credit Card

Among others, the credit card value chain comprises the following entities: Consumer (aka Customer, Cardholder), who uses the credit card to pay for the purchase Merchant (aka Store, Retailer), who sells what the consumer purchases Issuer Bank, which issues the credit card to the consumer Acquirer Bank, which issues the POS terminal and Merchant ...

11 November 2024

See all 155 opinions by Ketharaman

Latest comments

Owning Your Payment Infrastructure: Why FinTechs Are Rethinking ‘Platform as a Service’

At a couple of my old companies, we offered source code for pretty much the reasons outlined in your post. But the movie ended badly. "Move Fast And Break Everything" ethos of startups may work fine when the code is originally written inhouse but it causes untold misery when it's natively written by a third party. Hope your movie has a better ending. 

27 May 2025 12:54 Read comment

CFPB to ditch open banking rule

YaaY happy to hear this. Data is not only the new oil but an important moat for AI. It's height of regulatory overreach by the previous Choprando to compel banks in USA to share their data with third parties and, that too, for free and, on top of that, hold banks solely liable for data breach. Amazon, Facebook, LinkedIn and other consumer internet companies are not compelled to share their data with third parties. Neither should banks, especially in this age of AI.  

27 May 2025 12:39 Read comment

Open Banking for collections: How real-time data enables dynamic payment plans

TBH this sounds like the "From each according to his need" part of the Communist Manifesto. Besides, from the vendor pov, it makes sense to have a single, rigid, repayment schedule so that cash-strapped customers accord highest priority to repaying them rather than reducing their priority because they've offered flexible repayment plan and increase of priority of some other vendor who has not. In my decades of experience of being in sales and business, it makes sense to be somewhat customer-centric in product but totally me-centric when it comes to collections. 

26 May 2025 11:41 Read comment

See all 4674 comments by Ketharaman

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2025 (2)
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  • 2021 (4)
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  • 2019 (10)
  • 2018 (16)
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  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
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